In 2017 I worked on the branding for Foglifter Coffee, a family-run roaster in Shawnigan Lake, BC that also operates a popular Main Street cafe in East Vancouver. The brand has two main components: a custom, hand-lettered script wordmark and a more detailed, engraving-style illustrated crest. The rower in the crest is a nod to their lake-front roastery location. Over the years we've employed the logos on a variety of products and merch, including specialty instant coffee packaging, travel mugs, bags and takeaway cups.
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